client N!CK's x Minecraft

ART DIRECTION | ADVERTISING | SOCIAL MEDIA STRATEGY

 

Nick’s and Minecraft both celebrate building an ideal world. Ja, a world where your favorite sweet treats aren’t bad for you! Forget about calories, sugars, or fats and just lose yourself in the pure joy of mining for delicious peanöt butter cups, nuggets of emerald peppermint chips, and even tasty bits of apple pie!

As Art Director, I was responsible for establishing the overall visual identity and social messaging strategy for this iconic partnership, taking inspiration from our award-winning packaging design. I worked closely with Minecraft,  motion and digital designers to bring this delicious 2-D world to life.